"Looks like del Toro is channeling his Pan's Labyrinth vision here"

He's certainly channeling the publicity he got as director of that film. They mentioned PL right up front, and spent lots of time on gorgeous, semi-surreal visuals... and didn't get around to mentioning that this was a Hellboy movie until about 60% of the way through the preview.

"a freakin' awesome climax"

Well, they got the *visual* awesomeness down. I agree about the relative lack of drama, though.