Watchmen sales
Alan Moore fans know that he has given up on "Hollywood money" -- he now requests that any payments he is legally due from such movies be sent to the appropriate artists, instead. But I think he's getting a pretty significant bump in income from the Watchmen movie, indirectly. My local comics store owner says he used to sell a small but steady stream of Watchmen GNs, quite respectable for a book over 20 years old... but in the month since the trailer came out, his sales of that book went up by roughly a factor of *thirty*! DC has gone back to press, for a new printing of 900,000 copies.
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I went to the earliest available showing of The Dark Knight. I had no idea the trailer would play, and neither did most of the people around me, but there was cheering when it was over.
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Moore is professionally a "writer". While he is capable of penciling and other forms of directly creating visual artwork, he does it only very rarely these days.
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