I don't think anyone else is meant to see it. A few of my friends from work were (individually, at separate times), grabbed by a woman (probably a witch?) and dragged off into a private space with a locked door. The witch would then remove their mask, and, at extremely intimate range, tell the person a creepy fairy tale. All the while, holding onto the person's arms and making them act out the actions of the story. I wish that had happened to me!