Now, usually, I'm all down with blaming things on capitalism. But I think in this case, cowardice gets a bigger slice of the pie. While not all great risks come with great rewards, the only great rewards come through taking great risks.
I've been having this conversation a lot lately with fellow therapists, concerning their marketing for their practices. Apparently there's a whole cottage industry of coa[ch|x]ing therapists into letting go of their death grip on doing what all the other therapists are doing, and do their own thing, which, it turns out, is what is most typically highly profitable. The market really rewards distinguishing yourself from your competition. Who knew, right? *rolls eyes*
ETA: I keep coming back to the parable of the two American shoe salesmen who go to Africa. "PROSPECTS TERRIBLE," one wires back, "NOBODY HERE WEARS SHOES." The other: "FABULOUS OPPORTUNITY. NOBODY HERE HAS SHOES."
no subject
I've been having this conversation a lot lately with fellow therapists, concerning their marketing for their practices. Apparently there's a whole cottage industry of coa[ch|x]ing therapists into letting go of their death grip on doing what all the other therapists are doing, and do their own thing, which, it turns out, is what is most typically highly profitable. The market really rewards distinguishing yourself from your competition. Who knew, right? *rolls eyes*
ETA: I keep coming back to the parable of the two American shoe salesmen who go to Africa. "PROSPECTS TERRIBLE," one wires back, "NOBODY HERE WEARS SHOES." The other: "FABULOUS OPPORTUNITY. NOBODY HERE HAS SHOES."