It seems to me that people talk about death all the time - boomer-wise, those of us who still have parents are talking about it, there is The Conversation Project, and famous people younger than we are keep dying (without wills, though, so you may be right). http://theconversationproject.org/

One of the post-menopausal sex pain ads is pretty explicit. I think it's advertising some sort of hormone cream (?) The people in the ad are supposed to be non-actors, and I believe it - the woman who does most of the talking and her husband look like random people one might see in a mall (ie not sexy models) but are making it clear that sex is important to them and they're going to do something about it (cue pharmaceutical solution). I haven't seen ads for anything that will help gamer finger problems, though.