Neil Gaiman understands strawberries

From his blog:

When I am king I shall make out of season non-local strawberries illegal. They don't taste like strawberries. Every year in June I have to remind myself that actually, I like these things, and that sun-warmed strawberries fresh-picked in season are one of the heavenly delights of the world. It's those big red faintly starberry-flavoured things called strawberries that turn up the rest of the year I dislike.

Also, when the sun is shining as you pick them (alas! all too rare an experience this year!), they look like edible rubies, like something that belongs more properly in Oz or Narnia than the everyday world.