Kraken Kitschies

Although I don't like alcohol, I have long admired Kraken Rum, since a bottle showed up in the house some years ago. Nifty name, and nifty design style.

Now I find (h/t james_nicoll), that in addition to their other virtues, they sponsor some SF awards. And not just any awards, but ones for "the year's most progressive, intelligent and entertaining works that contain elements of the speculative or fantastic". They're called "The Kitschies".